SSRN-Doing Good Deeds in Times of Need: A Strategic Perspective on Corporate Disaster Donations by Alan Muller, Roman KraeusslBasic idea: acting in a socially responsible is more valuable to those firms with bad reputations. Therefore, following a disaster, these are the firms that are more likely to give (since they have the most to gain). From the paper:"We find Hurricane Katrina had a
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