Definitely will be mentioned in class. Up on anticipation, then reverses. SSRN-CEO Interviews on CNBC by Felix Meschke, Young Han Kim: "This paper investigates whether media attention systematically affects stock prices by analyzing price and volume reactions to 6,937 CEO interviews that were broadcast on CNBC between 1997 and 2006. We document a significant positive abnormal return of 162 basis
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